We've Called the Show.
Now We Market it.
Now We Market it.
Bird & Co is a digital marketing and creative group that works specifically with performance-driven organizations. Our principals came from stage management and live production, not from marketing agencies. That background shapes how we approach every engagement: with operational discipline, an understanding of production cycles, and a clear-eyed view of what actually drives ticket sales and audience retention. The person you hire is the person doing the work.
Proof of Work · E-Commerce Client Results
$1.7M
Email Revenue
Jan '24 – Jan '25
35%
Email Open Rate
Industry avg: 29.81%
10.5%
Email Click Rate
Industry avg: 1.74%
3×
Audience Growth
Social, 12-month period
What We Do
◈
Brand & Digital Strategy
Positioning, messaging architecture, and digital presence built around your season, your audience, and your organizational goals. Not templated. Not generic.
◉
Email & Audience Development
Campaign strategy, list management, segmentation, and content that converts. We set up your automated content and develop your brand's voice through email marketing.
◎
Social Media & Content
Managed social presence, content calendars, and SEO-driven publishing. Built around audience growth and real engagement, not vanity metrics.
⬡
Website Strategy & Infrastructure
Site architecture, CMS management, and technical improvements that support ticket sales, discoverability, and conversion. We diagnose what's broken and fix it.
▶
Video & Media Production
Trailers, promotional content, event documentation, and campaign video produced in-house or with a trusted crew. Concept through final cut, designed to perform.
⟳
Automation & Workflow Systems
Operational workflows that reduce manual workload: automated audience touchpoints, campaign scheduling, and systems that free your internal team.
E-Commerce Client Results
$1.7M
Email Revenue
Jan '24 – Jan '25
35%
Email Open Rate
Industry avg: 29.81%
10.5%
Email Click Rate
Industry avg: 1.74%
3×
Social Growth
Social Audience, 12-month period
What We Do
◈
Brand & Digital Strategy
Positioning, messaging architecture, and digital presence built around your season, your audience, and your organizational goals. Not templated. Not generic.
◉
Email & Audience Development
Campaign strategy, list management, segmentation, and content that converts. We set up your automated content and develop your brand's voice through email marketing.
◎
Social Media & Content
Managed social presence, content calendars, and SEO-driven publishing. Built around audience growth and real engagement, not vanity metrics.
⬡
Website Strategy & Infrastructure
Site architecture, CMS management, and technical improvements that support ticket sales, discoverability, and conversion. We diagnose what's broken and fix it.
▶
Video & Media Production
Trailers, promotional content, event documentation, and campaign video produced in-house or with a trusted crew. Concept through final cut, designed to perform.
⟳
Automation & Workflow Systems
Operational workflows that reduce manual workload: automated audience touchpoints, campaign scheduling, and systems that free your internal team.
Where Search Is Headed
The search game changed.
Most brands are still playing the old one.
Most brands are still playing the old one.
Google's AI Overviews have structurally changed how audiences find content. What determines visibility now is whether your content gets cited by AI— governed by entirely different rules than traditional SEO. Simple structure, clear intent-matching, content that AI can retrieve and summarize cleanly.
🔍
The New KPI
AI visibility.
Can AI find you?✓
Does AI cite you?✓
Does AI recommend you?✓
Where Search Is Headed
The search game changed.
Most brands are still playing the old one.
Most brands are still playing the old one.
Google's AI Overviews have structurally changed how audiences find content. What determines visibility now is whether your content gets cited by AI— governed by entirely different rules than traditional SEO. Simple structure, clear intent-matching, content that AI can retrieve and summarize cleanly.
🔍
The New KPI
AI visibility.
We build for it.
Can AI find you?✓
Does AI cite you?✓
Does AI recommend you?✓
